Paula Scher explores how you can understand your client's sense of design style, what questions you can ask them and exercises to help you get on the same page.
Richie Meldrum on the best practice for completing user interviews for your next branding project.
JAC & Co.’s DIY brand strategy workbook. Home School guides you through each step of the branding process.
Brand identities are supposed to be built to last. The reality is that most identity programs — no matter how well strategized, crafted, and tested — are merely guesswork. Pentagram Partner Paula Scher debunks myths about identity design through a series of case studies.
Naming is hard. Names, after all, are perhaps the most indelible artifacts of the product creation process. Onym is a selection of tools and resources for naming things.