Links related to the theory of branding, practical advice & various resources to help the task run smoother.

Before you design a logo, do this one thing

Paula Scher

Paula Scher talks at Adobe Max on what to do before beginning to design a brand and gives multiple examples from her logo career.

Brand Strategy Research. Pt 1: User Interviews

Richie Meldrum

On the best practice for completing user interviews for your next branding project.

Home School


A DIY brand strategy workbook. Home School guides you through each step of the branding process.

Living, Breathing Brand Identities with Paula Scher

Adobe Creative Cloud

Brand identities are supposed to be built to last. The reality is that most identity programs — no matter how well strategized, crafted, and tested — are merely guesswork. Pentagram Partner Paula Scher debunks myths about identity design through a series of case studies.



Naming is hard. Names, after all, are perhaps the most indelible artifacts of the product creation process. Onym is a selection of tools and resources for naming things.