Tegan Emerson
Tegan Emerson is a ceramic artist, creating highly textured forms and surfaces inspired by organic coral architecture, deep-sea life, and deep-time geological forms, as well as the dualism of build-up and erosion. The logo for her ceramics practice embodies these themes with flowing typography that reflects the intricate textures of her work. Inspired by 19th-century lettering from The Shadow of Death by S.E. Stenbock, the design features undulating forms that evoke geological formations and marine environments, creating a visual connection to Tegan's artistic philosophy.
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The letters are subtly textured, mirroring the tactile surfaces of Tegan's pieces, and incorporate elements reminiscent of geological formations, suggesting depth and movement—akin to the ebbs and flows of ocean tides. This dynamic interplay of form and texture captures the essence of Tegan's exploration of the unknown and the mystical, inspired by her curiosity about esoteric themes. The chosen brand font, Windsor, carries an esoteric history, originally designed in the 19th century. Its elegant curves and distinctive character resonate with the unique qualities of Tegan's ceramics, enhancing the overall narrative of her artistic practice.
“Working with Doing Me Doing You truly exceeded my expectations! Emma was able to clearly communicate a timeline with deadlines and expectations of each stage of the process and was able to work towards a deadline on time, taking on any feedback along the way. I would recommend Doing Me Doing You to friends (and have!) as I'm able to say confidently that Emma has an understanding for creative brands and how to visualise a language and individual voice through graphic design and fonts. I came away with a wordmark logo that I feel represents my name and creative work. I often look at the logo that Emma created for me as a grounding tool to remind myself of the work that I want to make, if I ever stray too far with experimentation in my work and question what I’m making.”– Tegan Emerson
Ceramicist & Founder
Sydney, Australia
When stamped onto business cards and ceramics, the logo beautifully absorbs and complements the natural textures of Tegan's work. With undulating thickness, the letters evoke geological formations, suggesting depth and movement—akin to the ebbs and flows of ocean tides. The chosen font, Windsor, carries an esoteric history from the 19th century, and its elegant curves resonate with the unique qualities of Tegan's ceramics, enhancing the narrative of her artistic practice.
“Working with Doing Me Doing You truly exceeded my expectations! Emma was able to clearly communicate a timeline with deadlines and expectations of each stage of the process and was able to work towards a deadline on time, taking on any feedback along the way. I would recommend Doing Me Doing You to friends (and have!) as I'm able to say confidently that Emma has an understanding for creative brands and how to visualise a language and individual voice through graphic design and fonts. I came away with a wordmark logo that I feel represents my name and creative work. I often look at the logo that Emma created for me as a grounding tool to remind myself of the work that I want to make, if I ever stray too far with experimentation in my work and question what I’m making.”
– Tegan Emerson, Ceramicist & Founder
Sydney, Australia
