Harrods with Ninety Percent
Ninety Percent is a responsible, luxury fashion label sharing 90% of their profits. In Summer 2023, the brand hosted a pop-up at the London department store Harrods. We designed and oversaw the printing of a hardback book archiving the latest from Ninety, which was available for visitors in the centre of the shopping area.
-
The publication documents the brand’s ethos and design values, situating the clothing alongside their inspiration and muses. Daniel Archer’s photography is front and centre, at moments besides snapshots of Creative Director Elliot Atkinson’s corresponding artistic inspiration and muses. The one-of-a-kind edition was created with a luxe linen cover, and uncoated Mohawk Superfine Eggshell paper stock.
The publication documents the brand’s ethos and design values, situating the clothing alongside their inspiration and muses.
Daniel Archer’s photography is front and centre, at moments besides snapshots of Creative Director Elliot Atkinson’s corresponding artistic inspiration and muses. The one-of-a-kind edition was created with a luxe linen cover, and uncoated Mohawk Superfine Eggshell paper stock.
