Ninety Percent
Ninety Percent is a fashion brand making everyday pieces with a twist. With each purchase they share their profits with Children’s Hope, a charity providing education and healthcare for local communities in Bangladesh. As part of our rebrand for Ninety Percent, we reskinned their e-commerce website. With a focus on the shopping experience first and foremost, brand messages can then be seamlessly repeated throughout the customer’s shop.
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A modular design approach enables the brand's website to dynamically adapt to new drops and sales, keeping it engaging. Intuitive navigation zones—such as menus, shopping bags, and footers—serve as key touchpoints for core messaging, highlighting Ninety Percent's commitment to sharing profits with the charity Children’s Hope. The copy is tailored for each screen, delivering brief, impactful messages on mobile.
Our design of Ninety Percent’s product listing and description pages prioritizes an intuitive shopping experience. Customers can explore detailed information that highlights the sustainability and craftsmanship behind each piece, showcasing the brand's core values. By marrying usability with purpose, we’ve created a shopping experience that ensures every interaction is functional and keeps the brand's selling points easily accessible.
We introduced detailed pages that explore key aspects of the brand’s operations. One page outlines the innovative profit-sharing model with the charity Children’s Hope, demonstrating how each purchase drives meaningful change. Another highlights the responsible factory where their pieces are produced, emphasizing ethical labor practices and sustainable materials.
We crafted the copy for Ninety Percent’s website to establish a clear messaging hierarchy that guides customers through the brand’s core values. Key concepts are succinctly defined, allowing visitors to quickly grasp the essence of the brand. Pathways enable deeper exploration of the actions behind these messages, creating an engaging experience that invites users to discover Ninety Percent’s commitment to ethical practices and social responsibility.
A modular design approach enables the brand's website to dynamically adapt to new drops and sales, keeping it engaging. Intuitive navigation zones—such as menus, shopping bags, and footers—serve as key touchpoints for core messaging, highlighting Ninety Percent's commitment to sharing profits with the charity Children’s Hope. The copy is tailored for each screen, delivering brief, impactful messages on mobile.
Our design of Ninety Percent’s product listing and description pages prioritizes an intuitive shopping experience. Customers can explore detailed information that highlights the sustainability and craftsmanship behind each piece, showcasing the brand's core values. By marrying usability with purpose, we’ve created a shopping experience that ensures every interaction is functional and keeps the brand's selling points easily accessible.
We introduced detailed pages that explore key aspects of the brand’s operations. One page outlines the innovative profit-sharing model with the charity Children’s Hope, demonstrating how each purchase drives meaningful change. Another highlights the responsible factory where their pieces are produced, emphasizing ethical labor practices and sustainable materials.
We crafted the copy for Ninety Percent’s website to establish a clear messaging hierarchy that guides customers through the brand’s core values. Key concepts are succinctly defined, allowing visitors to quickly grasp the essence of the brand. Pathways enable deeper exploration of the actions behind these messages, creating an engaging experience that invites users to discover Ninety Percent’s commitment to ethical practices and social responsibility.
CREATIVE DIRECTION
Elliot Atkinson
PHOTOGRAPHY
Daniel Archer
STYLING
Hayley Stanton
COPY WRITING
Zoe Whitfield
Morgane Nyfeler
Emma Hursey
UX CONSULTATION
Ahillen Kuganesan
WEBSITE DEVELOPMENT
Echologyx
VIDEO EDITING
Lauren Ashdown
TYPEFACES
Silvana by Siri Lee Lindskrog
Intervogue
2022 – 2024
